Much like other products in the Google marketing and analytics package, this tool is incredibly easy to use and features great cross-collaboration functions. While Google Sheets is typically used to create and manage spreadsheets, Google Data Studio is designed specifically to create interactive dashboards that can help to identify trends and insights.

It even allows you to add multiple data sources, such as advertising platforms, Google Analytics and Google Search Console. Staying within the Google cloud universe, Data Studio is another great visualization tool for data marketers. It’s the perfect entry point for those who are new to data marketing, data analytics, or data visualization. These visualizations can then be exported to other products, or housed within Google Sheets, in order to create a basic data dashboard.Īn example of simple visualizations you can make with Google SheetsĪlthough it doesn’t offer some of the more robust functions and features of other top visualization tools on this list, it stands out for its low barriers to entry, stability, cross-collaboration, and the fact that it is free to use. While some use it as a makeshift data warehouse or staging area, it can also be used to create simple graphs like pie charts, bar charts and more. In fact, it is used by many of our customers. Part of the broader cloud suite of products, Google Sheets is an easy-to-use spreadsheet program. Let’s get started at the ground floor with one of the easiest tools to use: Google Sheets. Now, with that understanding in place, let’s get into it. This could be as simple as turning the data in a Microsoft Excel spread into a bar chart, or as advanced as sending data from multiple advertising platforms into a comprehensive interactive dashboard. At its core, data visualization is merely the act of turning raw data into some form of graphic representation. Not to worry - we’ve done it for you! Below we cover 5 of the best data visualization tools and how they can be used for organizations across all levels of data sophistication.īefore we dig into the tools, though, let’s first clarify what a visualization tool actually is. ToolsWith so many choices available to marketers today, how does someone go about determining the top visualization tools?

The best data visualization tools